When AXE Bullet surveyed 1034 women between the ages of 18-30 years old, they came up with some interesting result. The survey was a publicity stunt to promote a world first, pocket-sized deodorant bodyspray for males. A bodyspray designed to encourage guys to act fast and seize upon those unexpected 'meet-the-right-girl' opportunities.

Some hidden secrets were revealed by the company:

The preferred place for a male to meet a female:

• 53% suggested a coffee shop
• 41% a bookstore
• 40% thought a gym would be ideal
• 36% a place of religious worship was the place to meet a guy
• 35% while shopping in a supermarket

When did the girls consider it was the best time to meet a girl?

•90% said they have seen cute looking males as they went about their daily routines. They just wished the guys would get up enough courage to start a conversation with them. Some even hoped the guys would make a move on them
•65% felt they were at their best during the summer season. That was when they felt the most carefree, ready for fun and ripe for a romantic fling
•63% wished a guy gave a flirtatious look at, would take the plunge and begin a conversation with them

Is the way a guy approaches a girl of importance?

•68% said absolutely yes. A male's approach, as in the confidence he gives off, his style, wit and humour, is the thing that is of the utmost importance to the girls
•20% believed that the physical appearance is important
•11% are influenced by the time of day, as well as the place of the meeting
Are there any clues that girls often use to let the guys know they are interested in them?
•69% felt eye contact and a smiling flirty smile were top of their list
•37% seeking the guy's opinion or advice on something
•30% agree most men miss their opportunities by not picking up on signals put out by the girl
•26% felt that talking with his friends and not the man himself was useful
•23% simply asking for the time was the easiest

Did how the guy smelt have anything to do with the encounter?

•89% said they would very definitely turn a guy down if he did not smell good(This was AXE Bullet's punch line. Guys have to be prepared. They need to have AXE Bullet body deodorant in his pocket).

You can just imagine it. Girl sees boy. Girl sends her 'come and get me' signals. Boy turns away quickly, so he can check out his body odour. Boy whips out AXE Bullet body deodorant and quickly applies it. How and where he applies it is not totally clear. Is it underarm, behind the ear, or...? We will leave that to the imagination. Boy turns back once more to face the girl. Music of anticipation plays provocatively in the background. Girl sends out some more signals. Boy steps up and...

Will someone out there please and up and get real? This is the day and age of financial crisis and the fear of world-wide depression, attacks of terrorism, wars and rumours of wars, one sex relationships, instant communication and the era of the independent woman. Here we have a company who presents us with a scene right out a Clarke Gable film. The next thing we will have will be Tarzan swinging out of the trees and picking Jane up off the street and carrying her back into the forest on his trusty vine. It's about time we all got back to the real basics and learned to respect each other as human beings. Relationships, of any level, are all about being tolerant of each other and being real. We should no longer, in this age of information, be led along by the nose by a bunch of money-grabbing advertising agents.